Partnering for Profits: New State of Alliance Study
The Association for Strategic Alliance Professionals just released its third “State of Alliance Management Study” and there are some interesting changes since the 2007 study was published. Co-marketing alliances down just a bit and research alliances are up a bit. In the 2007 study, American alliance success rate was around 50%, now the success rate is at 57%. Fifty-one percent of the companies now employ a full time alliance professional. Europe is investing a bit more in alliance management that is being done in the USA. Alliance success is a couple points higher in the USA over Europe. Unfortunately, international alliance success rate is only 49% but better then innovation alliance success rates, which are at about 40%.
You can read more about my perspective on the fine points of alliance development at:
http://www.Rigsbee.com/morearticles.htm (Permission to reprint my articles is also there.)
Executive Presentation Skills: Be Heard
The question of style verses substance is one that will always be around. If style is all you have, then you’d better be a humorist or Toastmaster competitor. If substance is all you have then your information had better be so important to the well being, or success, of the people attending your talk.
But, if you have both style and substance, you will always be heard. You will always communicate your message. And most likely, you will always sell your message.
An analogy to keep in your mind is of a beautiful red ruby (substance) presented in a well lighted and displayed environment (the style). Take that fabulous ruby and throw it into a bowl of cooked spinach; not too exciting. The ruby will possibly be overlooked. The same goes for your speech; display your ruby in such a way that it will not be missed—and you will be heard.
Executive Public Speakers, Professional Speakers, and Emerging Professional Speakers; please visit http://www.SucceedInSpeaking.com for additional ideas, assistance, and resources.
Trade Association & Professional Society Executives:
The Los Angeles Bar Association recently took a very innovative approach in an effort to retain older members. With the dues renewal, the older members are offered an “opt-out” option of joining the newly formed group for older members. Interestingly enough, few opted out—they accepted the offer. What do they get? Specific programming and events geared to what is humorously called the dinosaur group. Way to go LABA, you are an innovative leader in Member retention.
Association Executives may access association growth articles and member recruitment campaign information at http://www.GrowingYourAssociation.com
